[fade]Culture Labs exists to create meaningful experiences that deepen the connections amongst people, culture, and the places they inhabit. Places and brands communicate things to people. The experience they offer is what people connect with or are turned off by most, so it is critical to be thoughtful about how people interact with your assets. Culture Labs specializes in creating positive experiences, ranging from short-term brand activations to long-term placemaking initiatives.[/fade]
A commercial real estate expert, a powerhouse production duo, and a force in curating/community building. Discover our partners and the story behind the Culture Labs.
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Culture Labs began as a blog based on the belief that life was too short to work in places that were a drain on people's lives. Through the exploration of companies whose cultures helped their employees transcend find meaning in spending the majority of their time in corporate spaces, it became apparent that it was possible to connect people to otherwise mundane places by helping them connect with each other at a deeper level. At the same time, the founders were also separately working on placemaking and community building projects like Flatiron City, 787 Windsor, Elev8 ATL, and Afropunk in Atlanta. Shortly after being introduced, the team realized they shared the belief that experience was the proper medium to bond people with the places they inhabit, and the other stakeholders of any given place - i.e., placemaking. The principals decided to pursue the larger vision of placemaking at the scale of commercial real estate development. Since then, Culture Labs has continued to build a portfolio of real estate development and event production projects.
[fade]RANDY BEAVERS, Principal[/fade]
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After nearly a decade in commercial real estate, Randy founded Culture Labs as a way to bridge the critical gap between real estate and the people it impacts most. Randy uses his passion for problem-solving and place making to help clients leverage their real estate in unique ways to drive exposure to projects, build their brand, and create value. He has worked in several facets of commercial real estate including valuations, tenant brokerage, leasing, and consulting. He uses this experience to advise clients on the impact that experience can have on their projects and investments. Randy is an active member of the Atlanta community and has been involved with the Atlanta Regional Commission, CoreNet, the Woodruff Arts Center, Association for Corporate Growth, and MINT Gallery. Randy is a graduate of the University of Alabama with a BA in Finance.
[fade]JHANA GRANT, Principal[/fade]
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Renowned for her creativity, positivity, and execution, Jhana has over a decade of experience in production, programming, direction, planning, and permitting. She carries the insight, foresight, and character to consistently organize varied groups of individuals and entities into successful and cohesive teams. She is among an elite group of professionals in the event-production industry in the Southeast. She is also vested in community-based organizations with social empowerment missions and donates her time to those efforts. She holds a BA in Theatre from Oglethorpe University.
[fade]WILL CASH, Principal[/fade]
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Will has built a career on forging genuine and mutually beneficial connections between players in the arts, cultural influencers, coporate clients, and public realm. He is a community-minded creator with over a decade of experience in programming, production, performance, design, and direction. While he can tackle scale drafting and lead crisis teams to spec for government agencies at events, his nature and life experience make him fully accessible to collaborators from the street level to the board room. His attention to detail and focus under duress have made his work especially appealing to life saftey and emergency management professionals. Will uses his background and networks to help create entrepreneurial synergy between properties, clients, and creators to maximize momentum and reward for all parties.
[fade]WILLOW GOLDSTEIN, Principal[/fade]
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An Atlanta native, Willow spent the majority of her career in New York and Boston working as a curator and community builder. Throughout her career, she has been focused on arts-related management including concept development, programming, community projects, and event coordination with organizations like The Museum of Fine Art Boston and Bushwick Open Studios. Her ability to identify emerging talent and develop concepts is unique, and vital to consistently generating new, relevant programming and partnerships for her clients. Upon returning to Atlanta, Willow founded The Bakery, one of Atlanta's foremost art and performance platforms/spaces in Atlanta, where she manages a staff of over 20 people developing and programming avant garde/experimental art projects. Willow is actively engaged in the Atlanta community, advising other progressive organizations such as Eye Drum and Atlanta Magazine as a volunteer. Willow is a graduate of the Northeastern University with a BA in art and a minor in business.